Nov 68 min read

Pageant Interview with Shreyaa Sumi National Director of Mrs. UNIVERSE ASIA USA associated with Mrs Universe Ltd

World Class Beauty Queens Magazine presents pageant interview with with Shreyaa Sumi National Director of Mrs. UNIVERSE ASIA USA associated with Mrs Universe Ltd.

Full name: Shreyaa Sumi

Pageant Name: Mrs. UNIVERSE ASIA USA associated with Mrs Universe Ltd

Position: National Director

Year system was created: 2023

Charity system supports: Raising awareness on Domestic Violence against Women & Girls

Countries or states system has representation in: Los Angeles, USA, South Korea & Philippines Home Country or State: Los Angeles, California , USA.

World Class Beauty Queens: To those unfamiliar with your pageant system please tell us what is it about?

The Mrs. Universe Asia USA pageant is a prestigious event that celebrates the beauty, talent, and cultural heritage of women of Asian- American descent living in the USA. The pageant is part of the larger Mrs. Universe organization, which is based in Bulgaria and aims to empower women globally and promote inclusiveness. Mrs. Universe Asia USA-Winner will get the opportunity to represent at the global pageant Mrs. Universe Ltd owned by Megi Savova. Presently, I am the Licensed Franchise owner & National Director for the Title Mrs. Universe Asia USA associated with Mrs. Universe ltd, after several rounds (Introduction, Evening Gown walk & Talent) the Winner is selected to represent at Mrs. Universe Finale.

World Class Beauty Queens: Tell us what inspired you to start your system?

I am an International Model, Influencer & Beauty Pageant Title holder. I represented the Title Mrs. Universe Asia USA 2022 at the Global pageant Mrs. Universe Ltd in Bulgaria. After my performance as a delegate, I was offered the Directorship opportunity by Mrs. Universe owner/CEO Sava Tsekov. I accepted it and created Mrs. Universe Asia USA pageant platform promoting inclusivity and celebrating diversity, cultural heritage, and the empowerment of women. I wanted to provide a space where women from various backgrounds could come together, showcase their talents, and be recognized for their achievements beyond just physical beauty. My vision is to break societal norms and stereotypes, and to inspire women to pursue their dreams and make meaningful contributions in the community.

World Class Beauty Queens: Please tell us the founding story of the system.

My founding story of the system is to celebrate imperfections and encourage other women to embrace their true selves. My work aims to bridge the gap and ensure that everyone feels valued and empowered. "Empowerment is not a competition; it's a collaboration". "Women who support women are the real game-changers".

World Class Beauty Queens: What was the vision and the goal in the beginning while creating your pageant.

The vision and goal of Mrs Universe Asia USA pageant typically revolve around celebrating beauty, talent, and intelligence while promoting confidence and self-expression. Aims to provide a platform for participants to showcase their unique talent, raise awareness for social causes, and emphasize on personal development.

World Class Beauty Queens: Please tell us about yourself.

Apart from pageant my other achievements for making a significant contributions in various fields are listed below:

Media & Fashion Luminary: I have been recognized for my outstanding contributions to media and fashion, earning prestigious awards and accolades globally. I have been bestowed upon an Honorary Doctorate from USA University for my consistent contribution in the media field for more than 10 years. Asia's

Women of Influence: I have received the Asia's Women of Influence-Lifetime Achievement Award in 2023, highlighting the impact and dedication in pageantry and fashion.

Cultural Ambassador: I advocate actively representing the Asian-American community on international platforms, promoting inclusivity and diversity.

Red Carpet Sensation: I have graced the covers of esteemed magazines and news articles and has been a prominent figure on the red carpet, showcasing style and elegance.

Above all, I have always been inspired by Miss Universe Sushmita Sen. As she said in her winning answer, the essence of Woman is a Mother. To be a Mother also being a Role Model in a positive way to my talented daughter is what I love the most.

World Class Beauty Queens: Please tell us about your education.

My academic qualifications are Film-making & Audio Engineering. I know the nuances of technical details with my experience in FM & TV stations. Further, I went on to complete my Master's in International Business (MBA). I hold an Honorary Doctorate, Ph.D. in Media & Fashion. Also during the pandemic, I completed the Globally certified Happy coach program from Berkeley California.

World Class Beauty Queens: What does women Empowerment mean to you?

To me, women empowerment is about creating a world where every woman feels valued, respected, and capable of achieving her dreams. It's about breaking down barriers and challenging stereotypes that limit women's potential. Empowerment means providing equal opportunities, promoting education, and fostering environments where women can thrive and lead.

World Class Beauty Queens: Tell us about your personal pageant history.

Mrs. Universe Asia USA 2022: Crowned with this title, represented the Asian-American community at the 45th Global Pageant Mrs. Universe in Bulgaria. I am a multi-International award winning Model. I work for Brand Promotional campaigns, Commercial Ads, E-commerce Print Magazines and fashion shows.

World Class Beauty Queens: What inspired you to do your first pageant?

I have always had this dream ever since I was a teenager watching Miss Universe and Miss World which made me pursue participating in various pageant competitions.

World Class Beauty Queens: Over the years what Country, state or city the competition took place and why?

It took place in Los Angeles since I am based in the ''City of Angels'' & ''Heart of Hollywood''. 45th Mrs. Universe took place in Sofia, Bulgaria (Host country and the home country of Mrs. Universe owners)

World Class Beauty Queens: Tell us what was special about each year's competition.

Mrs. Universe Asia USA, like many other beauty pageants, relies on sponsorships to support the event and provide various benefits to contestants and winners. Working with my 2023 & 2024 Title winners offering mentorship & guidance to both of them is special because they both went on to prove that age is just a number, defying all odds showing that with determination we women can achieve anything we want to. My 2024 winner Roselle Yang competed in South Korea at 47th Mrs universe achieving the special award title 'Mrs. Devoted woman of the Universe''

World Class Beauty Queens: What cultural significance has your pageant?

The Mrs. Universe Asia USA Pageant holds significant cultural importance as it celebrates the diverse beauty, talents, and achievements of married women. In the History of Mrs. Universe I can proudly say I am the first ever Asian- Indian American who crowned her successor who is an Asian-Filipino American showcasing the importance of multi-cultural significance.

Empowerment and Representation: It provides a platform for women to showcase their talents, intelligence, and community engagement, promoting empowerment and representation.

World Class Beauty Queens: How long hours/days is the competition.

Mrs. Universe Asia USA is one day segment while the Mrs. Universe contest is held anywhere between 6- 10 days

World Class Beauty Queens: Are contestants taken on any sightseeing during the competition?

Yes the contestants are taken on sightseeing and other activities & attractions during the participation of Mrs. Universe Global pageant.

World Class Beauty Queens: What are the competitors being judged on during the Mrs. Universe competition?

National Costume : This segment showcases elaborate costumes that represent their country’s or Heritage's tradition, History & Culture displayed through stunning outfits.

Evening Wear: This segment evaluates how contestants carry themselves in evening attire. It’s not just about the gown but also how elegantly they present themselves and move in it.

Social Advocacy Platform on the Topic ''Domestic Violence'' where we have to give a Presentation for 2 mins in front of the audience. During the forum, we get to share our volunteer work as a reigning Queen. Let us remember that domestic violence is not a private issue; it is a societal one. By raising our voices, supporting survivors, and advocating for change, we can make a difference. Together, we can create a world where everyone feels safe, valued, and respected.

World Class Beauty Queens: How do you select your judges and who are they?

Definitely based on the previous work especially with previous pageant experience. Few from the past are from Bulgaria , Oceania and the Middle East.

World Class Beauty Queens: What kind of experience can contestants expect during the competition

Contestants in the Mrs. Universe Asia USA pageant has a unique and enriching experience. Here are some key aspects.

Personal Growth: Contestants participate in training workshops that include poise, walking and modeling, public speaking, etiquette, fashion and wardrobe styling, goal setting, and fitness. These workshops help them develop new skills and boost their confidence. The pageant brings together women from diverse backgrounds, allowing them to share their cultures and learn from one another.

World Class Beauty Queens: Do contestants have to support and volunteer for any cause or charity either before the competition or during their reign?

The requirement for contestants to support and volunteer for a cause or charity varies depending on the specific pageant or competition. Mrs Universe Asia USA pageant has a strong emphasis on community service and requires contestants to have volunteer work or to actively participate in charitable endeavors during their reign. Mrs Universe Asia USA Director is actively connected with domestic violence advocacy center Laura's house in California to do volunteer and fund raise for this charity work

World Class Beauty Queens: Does the system have sponsors?

Mrs. Universe Asia USA, like many other beauty pageants, relies on sponsorships to support the event and provide various benefits to contestants and winners. Sponsorships can come from a variety of sources. To highlight here the sponsorship for Mrs Universe Asia USA 2022 came from a variety of sources like Beauty, cosmetics, skin care, Dentistry Gits, Gowns & Hospitality.

World Class Beauty Queens: Please tell us a little bit about each winner from over the years and what they accomplished throughout their reign.

Mrs Universe Asia USA pageant has been a platform for exceptional women to showcase their beauty, intelligence, and commitment to their communities. Here's a look at some of the remarkable winners from over the years Shreyaa Sumi, Mrs. Universe Asia USA-2022 . Mimi Tamer, Mrs. Universe Asia USA-2023 . Roselle Yang, Mrs. Universe Asia USA-2024. Each winner from over the years has made significant strides during their reign. Each winner has actively promoted women's empowerment, social awareness, and sustainable fashion. Their dedication to community work and captivating presence on the international stage made them winners and a powerful advocate for positive change.

World Class Beauty Queens: What are some fun events you've done with your Queens?

Some of the most fun events along with the other Mrs. Universe delegates over the years are Karaoke night, Salsa night and Queens ball Dinner. The Mrs. Universe delegates are an amazing group of women. They're all so talented, confident, and inspiring. Mrs Universe Asia USA winning queens is so grateful to have had the opportunity to meet them and work with them.

World Class Beauty Queens: What are your plans for your system in 2025 and beyond?

Mrs Universe Asia USA pageant will continue to evolve and adapt to the changing times. Some potential future directions could include

Increased focus on social impact: The pageant may emphasize the contestants' philanthropic endeavors and social impact initiatives, encouraging them to use their platform to make a difference in the world.

Digital innovation: The pageant may incorporate more digital elements, such as virtual events, online screening/voting, and social media engagement, to reach a wider audience and connect with fans globally.

Diversity and inclusion: The pageant may continue to promote diversity and inclusion by welcoming contestants from diverse cultural backgrounds and with varying life experiences.

Empowering women's voices: The pageant may provide a platform for married women to share their stories, experiences, and perspectives on important social issues, empowering them to use their voices for positive change.

-International Director: Sava Tsekov

-National Director & Mentor : SHREYAA SUMI (Insta ID: shreyaa.sumi.official)

- Pageant Website: www.mrsuniverseasiausa.com

- Social Advocacy Centre : Laura's House , Los Angeles.

- Pageant system: Mrs.Universe ASIA USA & Mrs.Universe Ltd.

- Coronation Photographer: Kevin boot photography, Hollywood , USA.

I would like to Thank all my sponsors who worked with me for 2022, 2023 & 2024.

World Class Beauty Queens Magazine would like to say thank you for this wonderful interview.